Having a fan club back in the 1960’s was seen as a necessity for popular bands to build up their music following. Being a Fan Club secretary was also seen as an envious job to have, especially if the band was publicly famous.
Right from the start of their live music performances the Small Faces became very popular, particularly on the Mod scene. Jimmy Winston, the original keyboard player for the Small Faces initially had his brother Derek help with fan mail, but then Jimmy asked a friend, Fran Piller to do it, and along with her friend Yvonne, they both took over and ran the fan club from Fran’s home in east London.
After the band signed with Don Arden and following the huge success of their first single “Whatcha Gonna Do About It”, Don decided to bring the fan club in-house and run it from the management offices in Carnaby Street. This is when he advertised for a full-time qualified secretary for the role.
Pauline Corcoran was the first official full time employed fan club secretary for the Small Faces. Pauline started working for the band in 1965 when she was just 16 years old. She had trained as a secretary, and this was her first full time job after leaving school. Pauline had always wanted to work in the entertainment business, following the footsteps of her mother who worked as a make-up artist for an independent television studio based at Wembley Park where the family lived.